- Analyzes social media data and use it to improve content and strategies. - Manages content calendars. - Works with cross-functional teams to ensure social media strategies are integrated into broader marketing initiatives. - Manages and actively follows social media and other digital marketing methods. Integrates new social media ideas and methods into the company's approaches. Stay abreast of and report on social media trends and best practices. - Develops monthly social media reports and campaign dashboards. - Generates, edits, and publishes engaging daily social media content. - Provides guidance to interns and approve their work for public posting.