Partner with client(s), strategists, experience leads, and architects to frame business Goals and value pools from which we can shape product propositions that provide transformative business outcomes and customer experience - Develop product vision, strategy, market/user research, by keeping the customer at the center of everything we do while using design thinking tools - Represent client in ideation workshops with cross-functional leaders where you identify new ideas, customer needs, pain points, and solution options - Develop solution hypotheses iteratively, based on user research, and industry and market trend analysis - Establish customer journey mapping to guide product development; then validate that learning with user testing